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When running a business it is important to be consistently explorer ways of adding customer value to the business. Customer value is simply the financial, material, or perceived worth of a business, in the eyes of consumers, or a target audience. Adding value can be done in a number of ways – for instance, TechQuarters offers not just Managed IT Services that businesses rely on; they also offer a range of IT support packages smaller businesses find very effective; and so in this way, TechQuarters offer value to a more diverse range of businesses.
Offering diverse services is just one way to add value, another is to offer efficient timely services – for example, courier services like Hermes and Yodel offer value because of they quick and flexible delivery times. Or perhaps a business’ value comes from their customer care and support – a great example of this is IKEA, whose in-store customer experience is renowned for its visual merchandising, convenience sections (like cafes and children’s play areas), and even augmented reality services.
In today’s age of technology, adding value to a company can be most easily achieved by implementing software that make a business’ product, service, or internal operations better in some way. So, what kinds of software should businesses consider for increasing their value?
CRM
Customer Relationship Management is a category of software that is designed to optimize a business’ interaction with and service to customers. All CRM systems are data-driven solutions; they utilize data that a business accrues on customer behavior to help a business streamline admin processes, marketing, service divisions, and more. CRM has a lot of important applications. For instance, the outsourced IT support London based businesses need is support that includes excellent customer service – and TechQuarters is able to provide this by implementing CRM. By streamlining and automating tasks and processes, it becomes much easier to deliver a high-quality service to customers, which translates to value in the eye of your audience.
Customer Services Bots
As already stated, customer service is very important in most businesses. Unfortunately, it seems to be a bit of a cliché that customer service is already poor, or highly frustrating. However, a business can avoid this perception with software solutions like customer service bots. This AI-powered software uses advanced natural language processing to interact with customers, and field queries they might have. Customer service bots have the benefit of supreme efficiency. When it comes to looking through databases for information, the speed of a machine or software simply cannot be emulated by a human – customer service bots can access data in seconds, meaning customers can get answers to queries much faster than if they asked a member of staff who had to manually search for the answer.
Payment Transaction Software
There are all kinds of billing models that a business can use to charge customers for their product or services. The one thing they all have in common is that if they are inefficient, it could risk your business losing a repeat customer, and even deter new customers, if the bad experience becomes well known. This is why payment transaction software is critical for adding customer value. Streamlined payment transactions are very popular with customers. Or, if you use a subscription model for billing, like TechQuarters does with their IT support, making sure the subscription is automated to minimize work for the customer is also a great way to add value. There are many different types of payment transaction software, so its important to pick the right one for your business model. Paying for a product or service is the least enjoyable part of a business transaction, so it is in the interest of a business to make that process as seamless and easy as they can.
