The marketing landscape has dramatically evolved from what it was two decades ago. A lot of that evolution has been, at the base of it, the entry of the Internet as a factor.
We also happen to live in the Information Age which is characterized by a dynamic evolution of technology from both a hardware and software standpoint.
This has seen technologies that were deemed revolutionary only a few years ago suddenly become obsolete and unable to keep up with the rapidly changing needs of the day.
Sticking to marketing, digital marketing has gradually replaced its traditional alternative for the most part, riding on the back of that tech advancement and evolution.
In other words, digital is where it’s at right now, and if your moving business is not exploiting this avenue, not only are you losing out on a whole lot of potential business, but you also risk becoming a has-been.
The COVID-19 pandemic has only intensified the adoption of online shopping, and by shopping we don’t mean retail.
Whether you provide interstate and/or local moving services, it’s incumbent upon you as a company to embrace digital marketing if you want to thrive.
As far as digital marketing for local moving companies goes, the strategies differ from what you would employ running a campaign for interstate moving services. Sure, you’re using the same channels, but you’ll just be doing it a little differently.
That’s because local moving services target customers within your state. With an increasing number of people searching for local businesses on Google, the time has never been more ripe to develop a digital strategy for your business.
If you’re a local moving company looking to make inroads in digital marketing, here are some areas of focus you might want to think about in 2021.
Google Listings and Local SEO
If you run local moving services, the most important thing you can do is ensure your local listings on search platforms are verified and updated.
Reason is because your target market is customers looking to move at the local level – local streets and neighborhoods, within the city, or state. Therefore, when any prospects are looking up moving companies within their geographic locale, you’re more likely to show up on the list of local movers.
The Google My Business listing in particular provides key information about your company – location, services offered, hours of operation etc. – while also giving you plenty of credibility.
More Effort on Social Media
Social media has become a must-have business tool today, and service providers are playing their part by introducing business features to aid businesses in their marketing efforts on the various platforms.
If you’re yet to start marketing on social media, what are you waiting for? That’s where most of your customers are hanging out online.
If you’re already an active member, prepare to dedicate even more resources onto this channel.
As we alluded to earlier, social platforms have been a great tool to reach out to potential customers for some time. However, the global health pandemic caused a consumer shift that has seen more and more people taking their shopping of services (and goods) online, and social networks are a big recipient of that massive traffic.
Don’t Forget [Automated] Google Ads
Google Ads and pay-per-click (PPC) advertising in general is a great way even for fledgling moving companies to make inroads in their online marketing efforts.
There is no problem with running campaigns, but the constant tweaking and adjustment of keywords, bids and campaigns can eat up time (and money if you’ve outsourced this aspect to a marketing agency).
This year, you can instead opt for automated bidding to save time (and money) and devote those resources elsewhere.
More Interactive Content
At this point, the assumption is that you have a winning company website in place – fast, easy to navigate, interactive (mobile-friendly), optimized for local SEO, and constantly updated with helpful content that touches on your locale.
The second assumption is that you’re already involved in content marketing in all its forms – SEO-optimized web copy, blogs, guest posting, social posting etc. etc.
If not, it’s never too late to get started, but don’t wait too long.
Because this year, and going forward, you want to be focusing on more interactive content, whether that be through adding interactive elements on your website or social platforms – think moving estimate form, surveys, contests and so on.
Others you can consider adding include an online moving cost calculator or even a referral contest that promises to reward every customer that brings in a referral.