If you’re sick and tired of your 9 to 5 desk job and want to do more with your valuable time on your own terms, switching to an entrepreneurial or freelance life is the way to go. And if you’ve finally decided to do that, congratulations! It takes a lot of guts to say goodbye to a stable job and a fixed income and settle for an uncertain time of struggle.
While you may have the experience, the knowledge, the expertise to build a successful freelancing career, there’s also one important factor you can’t miss out on – lead conversion. Landing clients is not an easy job, but these 8 foolproof tricks will help jumpstart your freelancing career the right way!
Know Your Audience
One of the basic rules of running a business is knowing who you’re catering to. If you’ve conducted thorough market research, you’ve made things a lot easier for yourself. Now you have an idea about the kind of clients you want to work with which will give you clarity on ways to land new clients. Narrow down your target audience by profiling your clients based on income, age, hobbies, demographics, etc. with enough knowledge you can curate and create personalized content and experiences for them!
Always Be Ready
Always be prepared for competition. Apart from the basics like building a portfolio, staying active on socials, having a professional website, delivering business cards, it’s also important to know what the competition is up to. Include competitive research in your market research. Learn about how much the competitors in the market are charging for similar services, what sets them apart, what clients they have, what are their elevator pitches, etc. This kind of information will assist you in identifying the gaps in your marketing plan to pitch potential clients.
Rely on Cold Calls and Emails
Yes, cold calling and emailing are exhausting but it is necessary no matter how much you hate it. You need clients to run your business and one way to get new ones is by emailing or calling them. Reach your target audience with the right pitch and make sure you explain your services in a relevant manner. Ensure that you personalize your emails to make your clients feel more familiar and comfortable enough to choose to work with you.
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Build a Website
One of the first things you should do as soon as you become a freelancer is build a website. It will take a few days to set up and get off from the ground but once it’s up, you have to work on managing it and making sure it converts leads into clients. Your website should reflect your brand and vision so ensure the domain name registered is either your own name or a description of your expertise or profession. Also, make sure to include important information like contact info, reviews, bio, etc.
Last but not least, while you have to make sure it’s attractive and coherent, you must also make sure it’s optimized for SEO. Place the right keywords in the right places in your content so your web content ranks high when a user enters a relevant search query
Use Your Social Skills
The best way to land new clients is with those social skills. If you don’t network, you don’t win. While you must leverage the power of social media platforms like Facebook and LinkedIn to land new clients but you must also be active on freelancing websites and discussion forums to come across recurring clients. Apart from sticking to a computer screen, go out and attend events in the industry as much as possible to establish a relationship with your client.
To Wrap It Up
Use these top 5 tricks to land new clients and build a profitable future for yourself. Learn about your audience, use your social skills, always be prepared, do cold calls and emails, and lastly have a lead-generating website!