Due to the technological advance of the last decades, the presence of data and personal information of users in the online world , what we know as fingerprint , is increasing. But do you know what exactly it means and why it is important to manage it correctly? We explain it to you below.
What is the fingerprint?
Experts often define the digital footprint as the trace of our activity on the Internet , the brand we leave every time we browse and interact on the net. It would be something like a collection of information about the person that is based on their online behavior: what they publish, what they search for, where they do it and what they rely on to do it.
Posts or comments on blogs, websites and social networks, use of applications, email records, purchases … all this is part of a person’s online history and potentially can be seen by other people or stored in a database , so it is important to keep in mind that, in one way or another, everything we do is recorded.
What are the dangers and why should you take care of your fingerprint?
Webs, blogs, forums … all of them have favored forms of communication and participation in the network that until recently we could not even imagine. But if there is something that has led to more and more information about users on the Internet, this is, without a doubt, the appearance and spread of the use of social networks . Who does not have, today, a profile on Facebook, Twitter or Instagram?
The privacy policies of each of these networks strive to make us believe that, as users, we are free to determine what we want to be public and differentiate it from what we prefer not to be. But the truth is that everything is interconnected on the Internet and there are records of everything that is stored, shared and published . Therefore, even if we delete photographs or publications, service providers have access to this information. Hence the need to always think before publishing : what we publish, where and who can get access, and also determine, as far as possible, the correct privacy settings for our networks.
In addition to social networks, experts assure that in the coming years the gateway to our data and personal information will be smartphones , since these store not only photographs and contact lists, but documents, passwords, and interaction applications. involving private data of great importance …
Taking all of the above into account, it is essential to have a positive fingerprint and take care of it over time, since anyone can access, with great ease, all the information that exists about a person on the network.
Can you erase your fingerprint?
At the user level , completely deleting the fingerprint is practically impossible because, as we have commented, although we delete that content that we no longer want to be on the network, there are always records of it. What we can do is use the networks appropriately , being aware that everything we publish on the Internet will remain for years on the network despite being deleted.
However, it is true that in the market there are tools and professionals who are responsible for carrying out this arduous task. This is the case of MGS Seguros , which has made its digital death service available to its death insurance clients , with which they can request the removal of the digital fingerprint on the Internet in the event of the death of the insured.
Thanks to this new service, the families of MGS policyholders will be able to exercise their right to be forgotten and protect their intimacy , privacy and reputation, being able to eliminate any trace on social networks, blogs and websites that contain personal information, email accounts and other information. personal. Likewise, the deletion of existing data, files and programs on devices may be requested.
This new technological service is offered completely free of charge to the insured parties of MGS Profamilia , the death product of the entity.