What is online reputation and how to manage it?

What is online reputation and how to manage it?

In recent years, the appearance of social networks, blogs, websites and other online content platforms has been massive, which is why the Internet has become a space where freedom of expression seems to have no limits.

In this new context in which any Internet user, regardless of the training and education they have, can publish, inform or comment, concepts such as digital identity or online reputation have become particularly relevant and have become points of interest and concern growing for both companies and individuals.

And it is that in today’s world, where everything is searched on Google , the information that appears about us or our brand on the first pages of the search engine acquires great importance . Therefore, it is recommended that everyone knows and controls, as much as possible, what is published about them on the network.

What is online reputation?

To understand what online reputation is, we must speak before the concept of digital identity. Both are related notions that cannot be explained without one another, although they are different things.

The digital identity is the image we project about ourselves through the behavior and actions that we carry out in the digital world. But make no mistake, the actions and behavior that we show outside the online world can also determine our digital identity, since we can later include it ourselves on the web. It can also be a third party, such as a media article, a publication on our personal profile on a social network or a comment on an opinion portal, who influences its content, so, in the end, the digital identity it does not depend on oneself 100%.

The online reputation, however, can be defined as the perception and appreciation that other users have of us after evaluating precisely our digital identity

In short, we could say that digital identity would be something like the representation of ourselves that exists on the Internet and that we create according to what we do and what we express (both online and offline), while online reputation would be the perception that others have of these acts or expressions and, consequently, the prestige that we possess.

Why is it important to have a positive online reputation?

Both companies and individuals are increasingly aware of the importance of having a positive online reputation, which is why they invest more and more effort in managing and controlling it correctly.

In the case of companies or brands , it is obvious that having a good reputation is essential, since it not only favors a greater sale of products or the contracting of services , but also helps to retain customers, improve positioning and consolidate the image. branded.

In the case of individuals, it may also be important to control the information about themselves on the network, since it can be decisive in some situations, such as, for example, in the search for employment , since many companies review existing information on the Internet about your candidates before hiring them.

What elements determine online reputation?

There are many elements and situations that influence the creation of our online reputation. Some of them report directly to us and are relatively controllable. Instead, there are others that come from third parties and that are beyond our control.

Our profile on social networks, our professional website or that of our company, our personal blog … are resources that depend on ourselves and that largely determine our online prestige. Publishing content and useful information on a regular basis, protecting our privacy, avoiding discussions or conflicts and being yourself are some recommendations that can help us maintain a good image.

However, the Internet is a space of freedom where everyone can comment and comment so, regardless of how controlled we have all these spaces, there is always the risk of a third person making a negative comment or publication.

How to control your online reputation?

It is logical to think that if what determines a person’s online reputation to a greater degree is their own behavior and actions, the first thing we must do to have a good reputation is to manage what we do and express online , since everything is recorded . For this, there are many resources that can help us better manage our platforms: Hootsuite , Tweetdeck , Buffer , Later… All of them allow us to save time programming content and, in addition, most have statistics and reports to analyze the results of each publication.

But we can also find other platforms to find what others post about us, such as the alerts Google or Yahoo , Talkwalker , Foodly or Social Mention , one of the tools of monitoring social networks increasingly popular, as provides an analysis of the positive or negative nature of what is said about someone on the web and on the web.

How to solve damages to our online reputation?

In case of finding affectations that may negatively influence our online reputation, we must know what means we have at our disposal to solve them. First of all, we have to analyze what the problem is to know if it is a real crisis of our reputation or it is punctual negative comments or criticism. If it is an offensive comment that only seeks to do harm, it is better not to answer so as not to make the problem bigger. If we see that we can solve it, we can give an objective and reasoned response showing a close and sincere attitude. If the comment is well founded it is important to make mistakes and apologize for them., explaining what has happened and the measures that will be taken to solve the incident and prevent it from happening again.

However, sometimes the affectations may cross the line of simple comment and, for example, damage our right to honor. In these situations we can always use the reporting elements of the different platforms such as Facebook, Twitter, Instagram or Google.

Finally, we cannot forget that there are products and professionals who are in charge of managing and controlling our online reputation. In the case of the Insurance Home Insurance MGS recently renovated and also the best coverage for your home, you have the coverage computer remotely Domestic Assistance . Through this service, MGS customers can enjoy online reputation assistance , a guarantee with which we will help protect their privacy and honor on the Internet. We will provide you with assistance in the elimination of information that appears on the Internet in order to protect your digital identity .

In addition, this assistance includes services such as help in the configuration and updating of operating systems (Windows on computers and Android and iOS on tablets or smartphones), the management, installation and configuration of computer applications such as Office, email or multimedia utilities It also includes information and assistance with parental control tools and, finally, assistance with privacy and security on the Internet.

If you want more information, you can contact the MGS office closest to your home, without obligation.

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